Case study FMCG industry Programmatic CASE STUDIES ONLINE MARKETING GOOGLE ADS Magdalena Walczak July, updated October, Contents The most effective advertising for big players Shares of individual channels in costs The best surfaces at optimal prices Programmatic campaign costs Programmatic advertising is a modern way of reaching your audience on the Internet, thanks to which you can achieve results up to three times better than using more traditional systems for creating campaigns.
The ability to buy advertising space in the best places on the web combined with extensive optimization options make it possible for us to reach people interested in our offer faster than whatsapp mobile number list ever, while using the budget to the last zloty. Let's show it on the example of one of our clients from the FMCG industry. The most effective advertising for big players The programming campaign was carried out in April this year and lasted a month. Our client has just launched a new product, so the main goal was to.
Achieve the widest possible advertising reach to reach the largest possible group of potential customers. At the same time, however, we did not want to lose quality, so the campaign was to be visible mainly on high quality portals that are very popular among Internet users. We have been cooperating with our client for a long time, creating different types of campaigns, so we knew his audience profile, which made it easier for us to choose the means to achieve the set goal. We decided that the best solution for the client.