a quiz on “Your perfect soulmate”. 30. Attract links from the right neighborhood Links from spammy sites can harm your website. Keep this in mind when building links. If your link profile contains a fair amount of these types of links (think “Viagra”), it's risky business. Google devalues these types of links in general (thus no value for your site) and in some cases penalizes them. 31. Get listed in online directories To register online, consider specific geographic directories that would be relevant to your business. Add your commercial link. Examples:
YellowPages.com or Angie's List, to name a few. In many cases, this can also include the BBB (remember #8 on this list), but there are many others you should consider. 32. Get a link audit A knowledgeable SEO provider or link building consultant will have all the company employee list and data needed to decide if your backlink profile needs cleaning. This will point you in the right direction on what to do next. These audits can typically cover things like: Link analysis from Google Search Console link reports. Link analysis using our proprietary tools. Anchor text analysis. Identification of links that should be pruned,
general guidelines for link pruning, and recommendations on how to submit for reconsideration. Checking for any other "Penguin" issues, such as the "cupcake effect" or over-optimization33. Buy a competitor A merger or acquisition has the potential to give you good (or bad) connections. Suppose there is an opportunity to buy a competing and popular website in your same industry. If you purchase it, then you will have the option of