His role is to promote the behavior of users in other commercialization methods through the members themselves, thereby stimulating the development of other commercialization sections. For this kind of member-assisted business, Whatsapp Database we pay more attention to the contribution of these member users in other business sectors, rather than the revenue of the business itself. 3. Clarify the content of the products sold at the core of the product As mentioned above, the membership business must be a way to package and sell Whatsapp Database the original products, so it is these products and services themselves that should spend the most energy to explore and optimize.
The most common mistake is a product with content consumption. As soon as the product is launched, it starts to do membership marketing in a panic, and members pay for guidance. Ignoring the content itself is the fundamental source of payment. Whatsapp Database The first thing that should be paid attention to is the input of content. 4. The four stages of membership operation In general, members will go through four main stages. They are the infrastructure Whatsapp Database stage, the stabilization stage, the expansion and the breakthrough. 1. Infrastructure stage This stage is in the exploratory period of membership business, which includes three sections: content experience, rights building, and payment optimization. 1) Member basic package .
After figuring out the core selling points of the product, we will start to investigate the rights and interests included in the membership, specific pricing, membership sales strategy (by month, yearly), membership content, and other factors in Whatsapp Database combination with the current business LTV, market competition and other factors. The scene of reaching, thus starting to package the membership business, the first step to start the membership business. 2) Equity construction The foundation of rights building is the expansion of membership Whatsapp Database business access scenarios. There are two benefits. The first is that while rights are expanded, the traffic of the scenarios covering the rights.