Developing a relevant strategy for each social network is an essential step, especially since schools address multiple targets. Your strategy will therefore determine what your objectives are on each social network, what is your target and what tone should be used. Strategy of schools and universities on social networksFacebook: the social network that brings together a large community Facebook is the social network that brings together the most users.

This is also the case for schools and universities. Their Facebook account has the most members, ahead of LinkedIn and Twitter. Digital barometer of business schools – Digischool fax list Business school Facebook subscribersBusiness School Twitter Followers Generally, it is on Facebook that we go first to find out about a brand. In the field of education, it has become the same reflex. For schools, Facebook is a social network for the general public which serves to communicate to as many people as possible through institutional communication . You can discuss many subjects on Facebook, which allows you to unite a large community (professionals, alumni, current and future students.

To establish a friendly relationship and create a close bond with your community, you must adopt a fairly light and relaxed tone while addressing institutional subjects . Twitter: the one for professionals On the contrary, Twitter is much more “ corporate ”. School Twitter accounts are mainly used by professionals ( companies, journalist partners) and the tone is a little more formal . However, some schools opt for the creation of several Twitter accounts in order to differentiate the communication for each target. Thus, schools have an institutional Twitter account to which we add a variety of other accounts.