APP factory mode has failed Unified back-end support, continuous pipelined launch of various APPs, survival of the fittest in the market, and occasional excellent products... Over the years, ByteDance's APP factory model has become famous on the Internet, and small giants have stirred up the big pool. However, as of the "Tik Tok Volcano Edition", ByteDance's APP factory model seems to be declaring that it is not feasible. The combination of Douyin + Volcano is essentially a strategic contraction, using a more unified brand to

Before this, ByteDance has experienced two different "shrinks", three " Shrinking” is eating away at the foundation of the APP factory every time. The first "shrinkage": an attempt to diversify content forms and finally retract the tentacles ByteDance started with the Toutiao APP, and the information flow is a major contributor. For ByteDance, content and information are always the old business, and the earliest sms marketing service breakthrough of the APP factory started from this one. The blocked connotation joke can be said to be the proud product of the APP factory, and it is also a typical product in the early days. In this field, Toutiao has a lot of attempts, such as the popular Wukong Q&A, which has invested a lot of money in Zhihu;