Review and consider what the actual process looks like for a potential customer coming to your ecommerce platform to start an online store and become a merchant. Are there easy-to-access instructions for customers on your website to guide them through the sign-up process? Taking this step to track the path your customers will take to join your platform can help educate you on how to organize and design the signup process, keep potential customers happy, and eliminate many potential problems for your business. Offer freemium options Freemium is a loaded word these days.
The model essentially boils down to offering customers at least two options a free tier, which gives them limited access to a product or service, as well as a paid or premium tier, which gives them access to all of the product's features. Whatever your thoughts on offering something for free, there is no denying mobile number list that it drives customer interest and traffic to the product or service. The same goes for your e-commerce platform Freemium helps your business capture the interest of and hopefully acquire potential customers who might otherwise be unwilling to try your platform's services.
Advertise and market your platform A major differentiator in business, whether in e-commerce or not, is brand awareness and recognition. Leverage these materials in Facebook and Google advertising campaigns to attract new customers and drive sales, and watch your e-commerce business grow in success. Click here to read our new ebook, Affiliate Factors for Ecommerce Readiness Create a clear path for customers Now that you've looked at ecommerce and your platform from your team's perspective, think about your prospects' journey to your business and how you can streamline their experience.