In recent years, new products have emerged one after executive list another, such as Vitality Forest, a1 Cloud Cake, Jane Eyre, Miao Ke Lan Duo...their annual sales have already exceeded 100 million. So, what are the characteristics of differentiation for products executive list with annual sales of over 100 million?" First, find the product features 1. Inherent characteristics of the product What are the characteristics of differentiation of products with annual sales exceeding 100 million "High calcium is delicious and nutritious",
What it proposes is the inherent characteristics executive list to drive the brand and the entire category forward. The existence of each type of product proves that it has unique inherent characteristics. What is toothpaste for? brush teeth. It's inherent to cleaning teeth. 1) How to find inherent characteristics? The inherent characteristics of the product are very powerful, executive list which is the fundamental reason why consumers choose this type of product instead of other categories. Congenitally, it is aimed at competing categories,
The inherent characteristics of the category are not executive list necessarily obvious. You have to investigate and ask consumers what they think. In the process of research, it is inevitable that some mistakes will be made. For example, when asked executive list why they drink Xiang Piao Piao, the first reaction of most consumers is that it is delicious. We would think that this is an inherent characteristic, but it is not. Which one in the mouth, other than medicine, is not delicious? Isn't it delicious?