In the future, the life of e-commerce operators will become more and more difficult!
Do not believe? Please look down.
In the past, e-commerce companies could sell products on the shelves; slowly, e-commerce companies had to search and rank to sell products (natural search, direct train, drill exhibition, Taoke, super recommendation, etc.); later, e-commerce Businesses have more content, so they need to write soft articles and grow grass; later, e-commerce companies have to make short videos to grab more traffic; now, e-commerce companies have to do live broadcasts, and there may not be traffic...
It can be seen that e-commerce operations are becoming more and more complex, and operators need to master more and more things, and it is foreseeable that future operations will become more complex, which is a necessary result of the development of things .
What should the operation do?
It depends on what level of operator you are in...
Ordinary operation, by doing search rankings in the platform, push the most popular models;
Excellent operation, on the basis of a deep understanding of "Tao", push stores within the platform through capital means;
Top-level operations, jumping out of the platform to push explosive products, precipitating users, and designing models for repurchase and fission.
When the operator operates to the end, you will find that technical methods are very important, products are also very important, and capital is more important, but in the face of business laws, all these seem so insignificant and powerless .
So what kind of business law is this business law? How to jump out of the platform to operate?
1. Business Laws
I have been operating an e-commerce business for 5 years, and I have stumbled along the way. It was looming, and I only figured out this rule last year! But, you know what? People who know this rule have already made a lot of money...
Almost any product has its life cycle. From birth to demise, business competition generally follows the following development laws:
Stage 1: Supply War
This stage is the "birth" stage of the product, which comes into the market from scratch.
At this stage, there are more people on the country email list demand side and fewer people on the supply side, that is, there are fewer people competing.
At this time, as long as the product can be produced, through the e-commerce platform, there is generally no worry about sales. If it is recommended by super experts, it can bring more attention and sales.
This stage generally has the following characteristics:
The unit price of the product is high, and the sales volume is relatively small;
The heat cycle is short (three to five months as fast as possible, one or two years as slow, depending on the industry category);
There are few competitors, the marketing expenses are relatively low, and the production ratio is high.
Therefore, in almost all categories, when new products are introduced to the market, the supply war needs to be fought first. At this time, it is an almost blank market or an early market, and it is easiest to make money at this time.