Whether it's to attract a new blog reader or a customer, images make the difference. This session will cover everything from infographics to Pinterest and help you discover ways to use images for your SEO. 11:40 - 12:45 - Competing with Google in a world of featured snippets Whether you're asking questions, looking for a recipe, or looking for a how-to guide, you've seen rich snippets pop up and block you from clicking through a website. If you want tips on how to display in snippets and how to help users click, this session will address those issues. 2:45 - 3:50 - Site review focused on natural search This session should be interesting. You have a panel of people who have been speaking at Pubcon for a long time, and it's always interesting to hear what they say.
Even if you don't submit a site for review, watching others receive feedback can help you improve your own website when you image masking service get home. 3:55 p.m. to 5:00 p.m. - Related Advertising and Community Engagement If you work in a B2B, agency or other, LinkedIn should be part of your strategy. This session will share some tips and tricks for getting the most out of the advertising network as well as potential lead groups and communities. Thursday October 13 11-12 - Optimization for Amazon It's something I've wanted to know more about for a long time. I hope they go beyond keywords and get paid reviews and talk about algorithm trigger points. It will be interesting to see what they bring, if they can share any case studies, and what revenue is generated from product listing optimization.
Advertising Continue reading below 12:30 p.m. - 1:30 p.m. - Customizing Google Analytics The more you can properly measure and evaluate your work, the more you can perform. This session seems to guide you from the basics to some advanced techniques to help you get the most accurate data and be able to execute on knowledge, not opinion. 1:35 - 2:40 - Data Driven Marketing There's no better way to end an analysis session than to learn how to use your data. This session is about executing based on what you learn in terms of data. It's the perfect way to end Pubcon so you can go home and start showing how you can impact your business based on measurable numbers, not assumptions.