Amazon is now the leading product search destination, as numerous studies and surveys have shown. And where there is demand, there is competition. There are now more brands Industry Email List competing to appear at the top of those Amazon searches than ever before. That's why understanding how Amazon's A9 search algorithm works is critical to your success on the platform. A9 is the system responsible for ranking product results on Amazon, and while Industry Email List it shares some similarities with traditional search engine algorithms like Google, there are a number of differentiating factors that will affect your ad's visibility.
Optimize for purchase intent Users turn to Amazon when looking to buy. This makes A9's job relatively simple: to surface the products Industry Email List people are looking for. Unlike a Industry Email List traditional search engine, the A9 system doesn't have to wonder if someone searching for “Stephen King” wants to know more about the author or buy his books, for example. All research is commercial. To put it bluntly, the goal is to show results that will increase Amazon's sales and margin.
To do this, the A9 algorithm takes into account "factors Industry Email List such as degree of text matching, price, availability, selection and sales history". Related: The Periodic Table of Digital Commerce Marketing Setting up your products for visibility and sales Optimizing Industry Email List products for search on Amazon starts before your listing goes live. These are the optimization elements that you have control over even before a single unit is sold. Copy of product detail page. “Amazon co