Today's decisions are often made Phone Number Database based on data. Big data and predictive analytics are common terms that successful leaders rely on for strategic decisions. Yet I often see that leaders are not guided by the right data. Internal data as a basis for making decisions Unfortunately, there is also a danger Phone Number Database in the accessibility of information. Due to the high availability of data, some leaders no longer see the wood for the trees. In the search for relevant information, the art is to distinguish quality in Phone Number Database the abundance of quantity. Many companies mainly focus on old historical data about themselves.
Think, for example, of annual Phone Number Database figures, analyzes of internal processes or benchmarks. I see that many leaders are still guided by these historical data. External, real-time data is hardly looked at, if at all. In doing so, they ignore the insights they can gain by looking 'outside'. As a result, leaders often have a Phone Number Database limited view of the world around them. To make good decisions in this rapidly changing world, the outside world has to be brought in in real time. The billions of articles, online Phone Number Database messages, tweets, videos and legal articles that are online unfiltered provide a wealth of information.
Many leaders are still guided Phone Number Database by these historical data. Only respond to what has already happened The problem with making decisions based on internal data is that it is highly responsive. The internal data is a reflection of the past and says nothing about the events outside the organization. This allows leaders to Phone Number Database react only to what has already happened, without looking ahead to anticipate Phone Number Database the future. If leaders don't want to miss the boat, this responsive strategy will soon be a thing of the past. After all, external insights enable leaders to make better-informed decisions.